DATELINE: From Wine to Cigarettes
‘Swedish’ lady sells coffee!
We now interrupt your viewing pleasure for a word from many, many sponsors from the alleged Golden Age of Advertising. For you more historically-minded, but young readers, that’s apparently the 1960s when this documentary collection of old black and white commercials dominated the airwaves.
The World’s Best Commercials is a misnomer at best. It was surely the Era of Advertising.
Your favorite TV show or movie was at the mercy of two or three minutes of sales pitches with a curve ball—or maybe that’s a screwball.
Yes, you may have the mad impulse to turn the channel, but you are facing 90 minutes of unrelenting, idiotic, culturally-altering advertisements, often lasting a minute in length. You will see rare cigarette and wine commercials, complete with marching cigarettes (after all, LS/MFT).
Attention spans were greater back then, or sponsors fewer.
In any respect, you will shock your sensibilities to learn about the Swing-Ding in which kids give themselves a self-propelled concussion with a tie-on toy. You wil meet again the “Swedish” Mrs. Olson who hucksters Folger’s coffee. You will learn that Miami is a hotspot as America’s Riviera.
And, without any organizing principle, or narrator, you simply sit back and are hit repeatedly with an endless barrage of products, many that are now gone (we think) or evolved into something else. We saw Baggies in three sizes. They were all the suburban rage back then, when you could pour silver dollars into them—and they would not rip or shred.
Several times we were moved to get up and go to the bathroom.
This compendium has nothing to do with quality, but likely what was readily available to the producers of this collection. Were we the only masochists who would force this stuff upon ourselves? If you are a student of sociology, marketing, or sociological marketing history, this film will thrill you.
This stuff is campy and may have even been humorous in its day.
You clearly see what was on the minds of the people controlling the purse-strings in those days: suburban Mom. Kids, husbands, pets, all were at her whim to purchase or allow such items into the home. If you want to know who the big powers of the era were, this little ad ditties will tell you.
Pay TV reportedly was to end this blight on America’s vast wasteland of free TV.