Coke & Pepsi: 100 Years of Marketing War

DATELINE: Bottoms Up!

cola

Well, it’s not exactly the War of the Roses. You might be surprised at the back and forth of the fates and fights of the two soda pop giants. A documentary entitled Coke and Pepsi: the Marketing Battle of the Century offers to eliminate your six-pack with caloric intake.

It seems like much ado, full of sound and fury but signifies billions of dollars and millions of lives over the empty bottles, cans, and soda fountain glasses.

Many factoids emerge from their origins in the time after the United States Civil War. Coca-Cola arose in the 1880s out of battle scarred Georgia, and a few years later in South Carolina, you had the birth of the purer Pepsi. Coke was originally laced with cocaine, long-since discontinued. Both were overly laced with sugar.

Both started small:  like six ounces in a bottle, not like today’s mega-drinks that are three times the size and deadly to the human diet and nearly a diabetic shock in one swallow.

In the 1930s, Pepsi made great strides by selling itself at half the price of Coke. It became the drink of poor people and disadvantaged Americans and reinvented itself as the drink of the elite.

The Colas are as political as you might expect. They created marketing: red and blue ribbons of their banners. Santa Claus drank Coke. And, Coke was the patriotic American thirst-quencher. It was a staple of World War II and had to be discontinued in the Third Reich (where Coca-Cola became Fanta for the duration).

TV appeals and musical ditties permeated the 1950s: you are who you chose to drink with. When Joan Crawford became Pepsi’s spokesperson, Bette Davis drank Coke.

Nixon drank Pepsi and tried to force it down the Russian throats. But Coke went for the Red Chinese market.

When health fanatics became their enemy in the 21st century, the colas teamed up against the political forces of the health industry and the diet Puritans.

Which tasted better? Which one shot itself in the foot and became a classic? Which one is more akin to rot your gut? This documentary may be for you if you want to learn the answers.