DATELINE: Your Inner Trump
Giving a tour de force performance, Michael Keaton almost wills the movie to be successful. Yet, there is the sound of Beetlejuice coming through when Ray Kroc makes his rapid-fire sales pitch. It is, at first, amusing—and then rather diabolical. It’s like watching Donald Trump’s “how to” video.
It was not the year for a movie about a Trump-style businessman in Hollywood. Just ask Meryl Streep. The Founder tells how McDonalds food chain grew to a billion-burgers-sold by hook and crook.
Other than that, the story reveals how Ray Kroc took the McDonald Brothers idea for fast food and ran with it.
Ray Kroc was not beyond taking credit for the ideas of the original McDonalds creators, but he also had to fight their small-minded integrity to quality. Kroc had traveled around the country selling milk shake mixers and recognized whatever quality McDonalds had was already ten times better than the competition in 1954.
He skimmed a little to expand the business. Shake well and stir.
When you hear Kroc’s explanation of how the Golden Arches fit in with the American flag and church crosses, you almost feel his fervor to eat a hamburger as an act of America becoming great.
What starts out as a visionary film depicting the wonderful ingenuity of the original McDonald brothers deteriorates rapidly into a tale of corporate greed, the side-effect of Ray Kroc’s vision. Beetlejuice in your head can do that.
The film has been ignored for probably glorifying crass commercialism in a Hollywood that thinks it is better than thou. This movie celebrates the Middle America out of fashion among those who hate fast food, environmental carelessness, and persistent ambition.
Dare we call them blue-nose Democrats?
You may not have to be a rugged individualist Republican to become a fan of this movie, but chances are you will be more inclined to see the virtues here among the dubious and ruthless business practices and Seven Deadly Sins.
As a movie depiction of an era and how to rake in a billion per year, this one will fascinate you– if you are willing to drive-thru.